IT Businesses and Franchising: A Research Proposal
نویسندگان
چکیده
Franchising has been popular as a growth strategy for small businesses; it is even more so in today’s global and information-based economy. In early 2001, Entrepreneur magazine—well known for its Franchise 500 listing—added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert Simon’s model for business firm growth as a theory-grounded solution to help managers understand the growth dynamics of ITbased franchising businesses. We present a research proposal with a pilot study of the growth of 27 ITbased franchise businesses, and explain how to relate the parameters of Simon’s model to strategic variables that can give managers a valuable strategic tool to understand the context of their industrial competition in IT-based franchising.
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